Founder Page_Natalia

NATALIA ANANCHIK
strategic advisor at launching and scaling international business

I scale business by working with the mindset of the owner and their team. I connect people, unique meanings, cross-cultural marketing and technology into step-by-step strategies for entering the international market

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My experience

Founder and CEO of "MetaMind" international marketing agency for expansion and entry into new markets (since 2021), clients from Mental Health, MarTech, AI & Robotics, EdTech, HoReCa, Tourism, Cybersecurity, Art, etc.
Mentor at the "Midlands Women in Tech Awards", UK (since 2021)
exCo-founder and CEO of the translation agency "ProffGroup" (2014-2021), with clients from the "China's Top 500 Enterprises" list - AliExpress by Alibaba, ZTE, Sinopec, CUEC, Tian Di Mining Science & Technology, CITIC, China Film Association etc., with the multicultural team of 18 people, offices in China and Belarus.
Member of the International Association of Marketers of the Charted Institute of Marketing (CIM, UK) since 2017

Author and teacher of the course “Cross-cultural peculiarities and management in business communication with China” at the Faculty of the Chinese Language and Culture. Sinologist and former Chinese translator.

My Method

is
my own original idea.
It encapsulates product expertise, international marketing and communications, techniques for personal development and understanding one’s authenticity

I am an adept at a holistic approach to life in general and to business in particular. I find it a working strategy that allows you to stay in touch with yourself, with others, with what you are creating and the direction you are going.

I see business as a spiritual practice, where you constantly grow as a leader and partner, develop your “products” and relationships with people.

How to become a world entrepreneur and find "your" people in any field

How can I help you?

I will combine your identity, experience and desires into a step-by-step action plan so that you begin to manifest yourself at a new level

Help you understand what you’re about, what you really want and where to go

I will offer tools for exploring yourself, your strengths and your scale. Discover your blind spots and teach you how to work with growth points. Show you how to take credit for your achievements and choose an advancement path based on your authenticity.

Formats: consultation, goal tracking, services for business.
Help you create development strategy

Namely, a do-able action plan so you clearly understand how to move forward. We will create a product concept that will become an extension of you and your experience. With a unique positioning and marketing strategy for entering the market.

Formats: consultation, mentoring, services for business.
Help you build contact and communication

With yourself, with business partners, with representatives of a different mentality, with your target client, with investors, with experts in the new market.

Formats: consultation, mentoring, goal tracking.

"Hard" facts about my experience in numbers

creating strategies for entering new markets

✔︎ 20+ strategies for businesses to enter new markets and launch projects;
✔︎ Work with clients from 13+ geographies;
✔︎ 100+ market research and behavioral characteristics of users and clients;

creating a product and unique positioning

✔︎ 500+ hours of business and startup consulting;
✔︎ 20+ strategic sessions on entering the market of a new product (only for the last 6 months);

building cross-cultural communication and team management

✔︎ 20,000+ hours of intercultural negotiations;
✔︎ 10+ trainings on cross-cultural communication in business and managing cross-cultural teams (focus on China);

developing of collaborations and partnerships

Created a wide network of international contacts by working with people from different countries, cultures and ways of thinking.

My Case Studies

Here you may find just a few case studies. I can show you my other works that are not under NDA when we meet and select a product for you

Mentoring on lead and revenue growth for a British company in gamification industry

developed a “Customer Journey” to penetrate a new market, adjusted internal processes, turned the current blog into an expert community.

Mentoring on "unpacking" personal mastery and creating a strategy for launching a new original business in the theater field

developed a map of the client’s strengths and expertise, a strategic development Roadmap, positioning and products.

Strategy and Implementation: Chinese app enters the CIS market

Developed a Mobile App go-to-market strategy to the CIS market, including collaboration with bloggers and educational institutions, creation of courses and multi-format content for promotion. Increased brand awareness and the number of users.

Mentoring on creating a marketing strategy for a business in the field of mental health and emotional granularity

Representing the expert's personality, repositioning of the experience, creating products lineup, creating a market entry strategy and product launches.

Development of product concept, content and basic marketing for a mobile game in the field of mental health and gamification

Developed a product concept for beta release, a database of mindfulness, breath work and meditation practices based on scientific research. Created the positioning and value proposition of the product solution, formed the basis of the marketing strategy for attracting users. Conducted negotiations with potential investors.

Change of market and strategy for entering the international market for a software developer for humanoid robots

Conducted the Chinese market research to create a strategy for entering it, took part in iconic Chinese IT events held by Alibaba to increase brand awareness. Pivoted to the USA, packaged the technology into a product, organized collaborations, and created an NFT community to promote the technology and attract capital.

Development of an advertising concept to reach China for a European mobile application

We drew up a concept and organized the video shooting, taking into account the cultural and mental characteristics of users for this type of product.

Packages for individual services

If you need help but haven't found a format that suits you, choose a 30-minute consultation using the link below and we'll find something for you

Strategic session

€350

A step-by-step action plan for resolving a burning issue, which you can implement immediately after the session.

Schedule a session

Business mentoring

€1500
a month

A complete system and step-by-step plan for starting or developing your project. Where the products, or in other words your manifestation form, are a reflection of your unique expertise and goals.

Learn more

Goal tracking

€550 / €950
a month

Roadmap to solve the problem, taking into account your strengths and resources, we build the plan and fit it into your real schedule.

Available formats are group and individual.

Choose the format

Schedule a 30 minute call

Services for Business

How to develop a business in a new market? Are you and your team ready to scale internationally? What strategy should you choose to avoid failing to enter a new market? How to overcome resistance when creating something new?

With a team of cool experts, we create a clear step-by-step action plan to take you to the next level. For more information about the format of our services, cases and team capabilities, see the website of our company - MetaMind Consulting.

Go to Packages for Business

All the changes in business begin with the changes in the head of business owner.

Manifestation form, products and business model may change as we are evoluating. But in our essence we can just "grow in".
(c) Natalia Ananchik

Topics for public speaking and media

I speak, write and give interviews in English, Chinese and Russian. I will be glad to share my experience on the following topics:

How to become an entrepreneur in the global market and find “your people” in any environment

On international business, the diversified development of the owner and the team’s readiness to scale. On the role of local business communities and professional exchange between companies.
What is cultural intelligence (CQ) for business. Or why a cool strategy and a high EQ of the owner are not enough to enter the global market

Relationship between the concepts of CQ and EQ. At what stage of international growth a business passes the CQ test and how to develop it without wasting time, budget and team's energy.
About the holistic approach, or business as a spiritual practice

Why it's important to work with your mind and body to scale at a new market. How understanding yourself helps you understand the Chinese, the British or representatives of any other cultures. How and why to integrate mindfulness practices and bodily things when working with a team.

FEEDBACKS

Helen

England, 36 years old, co-founder and CEO of a gamification company

#forbusiness
During the 3rd session with Natalia, we created our client’s journey for the first time, saw blind spots in the company’s processes, and drew up a map of how to turn a blog into an expert community. Now we know how to enter the Brazilian market.

Eddy

Canada, 38 years old, director of development for the EU region in an American company

#goaltracking
Thanks to working with Natalia, I was able to better know myself and my growth points, and took credit for my achievements. I finished a job that I had been holding on to in burnout for several years and didn’t dare leave because I didn’t see the path to where and didn’t understand what I even wanted. Now I have changed geography, field of activity and increased in market value. Natalya is a very experienced expert who sees and helps integrate mindfulness practices into business, and connect yourself with your desires.

Annie

Portugal, 29, theater director, manifestation expert, blogger

#mentoring
I see how a clear system is born from my “creative” chaos. There is a change in the vector of activity (products) - and this is a significant (intermediate) result. It’s now easier for me to create content to promote myself and my products, because I began to see the relationship between myself and my products.

Wang Zhu

China, 38 years old, business owner and director of a Chinese company

#forbusiness
Natalia created a strategy for our Chinese EdTech company to enter the CIS market, taking into account the cross-cultural characteristics of our team. She helped build a personal brand strategy for me as an owner, organized a number of collaborations and public appearances in front of business representatives in the target market. This also influenced the growth of interest not only in our product, but also as an employer. Thanks to Natalya, I better understood the specifics of the market, the peculiarities of user behavior and the organization of the team’s work.

Anastacia

Poland, 25 years old, customer service manager at Uber

#consultingsession
I felt stagnant in my self-development and saw only one side of my personality. I didn’t know what I had at the moment, how I could use it and in what direction I could and should move with it.
The request consisted of an internal push to update the vision of one’s capabilities and their implementation.

In addition to moral support and a clear reversal of the vision of my own capabilities from negative to positive, effective, you objectively assessed my condition at that time. She shared her practical experience, literature and knowledge.

And, probably, the most tangible thing: the confidence arose in me that I, too, could do this. I can follow my goals, I can manage and improve my capabilities, I can open up and trust the world around me.

I still remember your words: “Direct my attention not to what I don’t have, but to what I already have at the moment and how I can use it.”

Helen

England, 36 years old, co-founder and CEO of a gamification company

#forbusiness
During the 3rd session with Natalia, we created our client’s journey for the first time, saw blind spots in the company’s processes, and drew up a map of how to turn a blog into an expert community. Now we know how to enter the Brazilian market.

Eddy

Canada, 38 years old, director of development for the EU region in an American company

#goaltracking
Thanks to working with Natalia, I was able to better know myself and my growth points, and took credit for my achievements. I finished a job that I had been holding on to in burnout for several years and didn’t dare leave because I didn’t see the path to where and didn’t understand what I even wanted. Now I have changed geography, field of activity and increased in market value. Natalya is a very experienced expert who sees and helps integrate mindfulness practices into business, and connect yourself with your desires.

Annie

Portugal, 29, theater director, manifestation expert, blogger

#mentoring
I see how a clear system is born from my “creative” chaos. There is a change in the vector of activity (products) - and this is a significant (intermediate) result. It’s now easier for me to create content to promote myself and my products, because I began to see the relationship between myself and my products.

Wang Zhu

China, 38 years old, business owner and director of a Chinese company

#forbusiness
Natalia created a strategy for our Chinese EdTech company to enter the CIS market, taking into account the cross-cultural characteristics of our team. She helped build a personal brand strategy for me as an owner, organized a number of collaborations and public appearances in front of business representatives in the target market. This also influenced the growth of interest not only in our product, but also as an employer. Thanks to Natalya, I better understood the specifics of the market, the peculiarities of user behavior and the organization of the team’s work.

Anastacia

Poland, 25 years old, customer service manager at Uber

#consultingsession
I felt stagnant in my self-development and saw only one side of my personality. I didn’t know what I had at the moment, how I could use it and in what direction I could and should move with it.
The request consisted of an internal push to update the vision of one’s capabilities and their implementation.

In addition to moral support and a clear reversal of the vision of my own capabilities from negative to positive, effective, you objectively assessed my condition at that time. She shared her practical experience, literature and knowledge.

And, probably, the most tangible thing: the confidence arose in me that I, too, could do this. I can follow my goals, I can manage and improve my capabilities, I can open up and trust the world around me.

I still remember your words: “Direct my attention not to what I don’t have, but to what I already have at the moment and how I can use it.”

"Change is inevitable, but growth is your choice."
(с) Natalia Ananchik

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