Challenge: sensitive area, diverse and price-sensitive Indian market, especially for premium products, increasing degree of digitalisation.

Our objective is to answer questions:

• How will the portrait of the target client change in the new market? Which target segment should you start with?
• How will the customer’s path to the product change in the new market?
• What should be included in the product and promotion in order to create trust in the brand and differentiate the company from its competitors?

Solution: conducted a product audit, additional micro and macro studies of the Indian market in the specified industry, as well as global and regional trends in industry development.

Result:
Step-by-step strategy, customer persona and customer journey map adopted to the new market, product and promotion recommendations.

Besides “hard” facts the Client marked the “intangible” results as additional value:
⁃ confidence in the strength of their hypotheses, which they “sell” to the board of the founders;
⁃ a new thinking algorithm: what to research and how to interpret it in order to create a viable strategy for entering a new market. Now the Client's team can use those on their own next time.

Situation: The real estate company has launched a new business service "moving things around the states". After spending 3 years and about $500,000, the company wondered: Is it worth continuing the investment or should the loss-making project be shut down?

Objects: to analyze the situation and provide recommendations on what the company should do next with the project.

What we faced with:

• Ultra-high competition in the market - more than 7,000 moving companies, 600 of them were direct competitors and only 10% of all companies were indexed in the Google system.
• All players have the same positioning and USP.

After a few weeks of detailed digital market research, we found a "loophole" and repositioned the company for b2c clients and for search engines.
In addition, we prepared a number of materials about the company on specialized and thematic resources.

Result: 3 months after implementing the proposed strategy, the company began generating profits.

Challenge:
Increase customers' LTV and pass the company's £1 million annual revenue threshold (or increase revenue in 25-30%)

Difficulties we faced:

• Lack of well-established internal processes to increase client acquisition and retention.
• Lack of of manager's time and focus to fix these processes.
• Lack of understanding of what to do with the current blog and promotional activities that do not bring significant results in the leads generation.

• The client spent a lot money into AI software development and didn't want to take any more risks.

Solution:

• Conducted an in-depth research of the Chinese market of this industry, volumes, rates of development, key players, their strategies and methods of promotion. Created strategy to penetrate the Chinese market, took part in the remarkable Chinese IT event.
• Created NFT community launch and development strategy to go global and raise money.

Result:
With the updated product concept and clear GTM strategy, they decided to look for additional funding and apply to the accelerator.

Client: a marketplace for Mental Health experts promotion

Situation: To get the next round of investment for development, it is important to show the investor the international scalability, in particular the potential of several markets in terms of $ and % CAGR, entry features and advice on product entry strategy.

Objective: To show the potential for scaling up the product in new markets in order to attract the next phase of investment.

What did we do:

• Conducted a capacity analysis of 3 markets for the product. Due to limited access to information, data was provided through partners in the target markets and based on Chinese-English open sources.
• Gave expert advice on how to scale the product to each market studied at minimum financial cost to the customer.

Results:
Prepared an analysis of the markets' potential for scaling, which was required for an investment PitchDeck. Provided recommendations for each market product localization.

Client: #1 Chinese manufacturer of VRF system

Objective: to prepare detailed marketing action plan for penetrating and promoting the company in 15 geographic markets.

Situation:
1. The ventilation systems were sold as a complete solution under the brand name of the Chinese company and as spare parts under customers’ private label.
2. There was a low level of confidence in Chinese-branded ventilation systems at mentioned markets.

3. The main barrier to the expansion of the VRF-systems sales markets was the complexity of installation (highly qualified personnel were required), even the smallest mistakes during installation influenced the further operation of the equipment.

Solution:
Positioned the company at all chosen markets based on the countries of production of the most important parts, by which the decision makers chose: Japan and the USA. Developed a micro-strategy to expand into new markets.

Result:
The company became one of the first in its industry that managed to adapt online marketing for its business, thereby becoming a trendsetter and continuing its marketing activity despite the worldwide stupor of its competitors. This increased visibility among decision makers in selected markets and minimized marketing budget costs (50k dollars per year in all 15 markets).

Customer: Subsidiary of a major technology holding company, one of the "China's top 500" list companies in China.

Situation: The company has developed an innovation educational program of the Chinese language (offline + mobile app), which is the part of an ecosystem of holding companies.

Objects:

• To enter the CIS market;
• Increase Mobile App awareness and stand out among other language apps, and language schools of the Chinese language;
• Increase # of active users and subscribers of the app;
• Deliver the USP and formulate the positioning for the CIS audience;
• Prepare the "landing program" of the educational school after the pandemic.