Situation: The real estate company has launched a new business service "moving things around the states". After spending 3 years and about $500,000, the company wondered: Is it worth continuing the investment or should the loss-making project be shut down?

Result: 3 months after implementing the proposed strategy, the company began generating profits.

Read below what we faced with and our solution.

Solution:

• Conducted an in-depth research of the Chinese market of this industry, volumes, rates of development, key players, their strategies and methods of promotion. Created strategy to penetrate the Chinese market, took part in the remarkable Chinese IT event.
• Created NFT community launch and development strategy to go global and raise money.

Result:
With the updated product concept and clear GTM strategy, they decided to look for additional funding and apply to the accelerator.

Solution:
Positioned the company at all chosen markets based on the countries of production of the most important parts, by which the decision makers chose: Japan and the USA. Developed a micro-strategy to expand into CIS markets (15 markets).

Result:
The company became one of the first in its industry that managed to adapt online marketing for its business, thereby becoming a trendsetter and continuing its marketing activity despite the worldwide stupor of its competitors. This increased visibility among decision makers in the selected markets and minimized marketing budget costs (50k dollars per year in all 15 markets).

Created a Customer Journey Map, found current resources, which helped to expand the strategic vision of the leader and helped choose more accurate tactics to generate leads.

Also, started creating an expert community instead of a blog to increase customer loyalty.